Zen Coffee Packaging
Objective
Zen was founded by coffee lovers who were inspired by the calming taste of coffee. They wanted a timeless and hand made -made touch to brand and the perfect packaging design to attract viewers’ attention immediately.
Process
It was a zenful experience when you are designing what everybody loves, The concept sketches that I created reflected what zen means and the kind of Zen-looking feel to them. The concept that I went forward with was zen meant as coffee loves and aroma refreshes them, with using a brush to give off a chalk-like effect to the lines. After which I played with different colours to get the right kind of feeling and look that would work well with the illustration in a more chalk-like way. Also designing a simple logo as rim of a cup for the café to be put on to the bag and the specific flavour of coffee that would go into the bag. With a few revisions to both the colouring and the overall layout which was done in InDesign. After which I did the mock-up in Photoshop using what the client provided as a template. I feel every coffee lover will get tempted to taste our sinful magic blend.
